ITC’s Diversification to dairy sector.
Monika Prakash
(Editor DERIK TIMES)
ITC plans to become a Pan Indian dairy entity and is going to set up plants across six states –Bihar, UP, Punjab, Maharashtra, Arunachal Pradesh and Telangana.
The company’s entry into dairy business is expected to make it 3rd biggest private player in the space after Nestle & Britannia.
The company’s turnover from its non-fast-moving consumer food business of WLC FOOD is the biggest contributor and has already exceeded Rs.10,000 crores
Linkages through ‘E-choupal’- ITC’s initiative to connect with rural farmers via the Internet for procurement of agricultural products.
WHY. ITC’s mega move to dairy is a part of its strategy to reduce its dependence on tobacco legacy.
ITC might also face competition from ‘Danone’-a relatively competitive player in India’s dairy space that had launched its ‘YOGHURT’ in selected cities & also sells packaged milk.
Competition. Nestle & Britannia are the biggest private players in India’s dairy space.
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